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Visual design is a crucial constituent of website success. The website's look and feel is what first greets every new visitor. Remember, you never get a second chance to make a good first impression.

At the same time, graphics and animation must not distract the visitor from the goal of their visit - enjoying the site's content. Our goal is to highlight key points and priorities in the content correctly, to guide the visitor's eyes through the site. Achieving this goal is the pure art of website design.

Depending on the site's subject matter, the optimal visualization level may vary. For example, a restaurant website needs graphics that look not just good enough to eat, but good enough to make the visitor hungry. A bookkeeping or law firm, on the other hand, needs to communicate quality of service and competence. One visitor perceives text the best, while another visitor responds more to the site's graphics. At BITdesign we take into consideration all this diversity while creating a site design.